710 Speaker packaging/Project
Braven, prior to their record setting acquisition by Incipio, needed to develop a package that would help the brand stand head and shoulders above a rapidly growing sea of competition. The Bluetooth speaker market is a fiercely competitive arena, and Braven needed to generate a buzz. We collectively recognized that much of the brand awareness was stemming from social media and Youtube speaker reviews.
As a result, we paired the brand with an exclusive, patented, packaging system that offers a completely unique opening experience. You can still find the unboxing video’s online. Braven’s splash onto the market was successful, the acquisition closed less than a year after the product hit the market.