Cold Brew Packaging Redesign/Project
Filtron charged Jansy with a packaging refresh to reinvigorate the Filtron brand. The product, an at-home cold water coffee brewing kit, already had a loyal fan base, however Filtron needed to tap deeper into the exploding market of young DIY consumers. The task was to restage their packaging so that it received a well-deserved aesthetic update but also communicated the product, box contents, and instructions concisely and effectively.
Jansy’s solution was a strategic use of icons, updated imagery, and a bold yet clean typeface treatment, that draws the consumer directly into the cold-brew experience without ever having to open the box.