ALFORD & HOFF.
Alford & Hoff/Client
Alford & Hoff Men’s Fragrance successfully relaunched in 2014 at top tier retailers including Nordstrom’s and Neiman Marcus. As apart of their seasonal launch plan, Alford & Hoff tasked Jansy to create a series of line extensions including a travel spray and gift set. With the goal of replicating the brand’s step & repeat pattern, Jansy spent months sourcing and testing travel size components, in order to identify a style that would work best from both a design and functionality perspective.
The gift set was the stage for both the EDT and travel spray, also incorporating the step & repeat pattern throughout. Alford & Hoff saw much success with the gift set concept, and Jansy was their design and manufacturing partner for all three of their fragrance set and travel spray launches.