Cross Performance Eyewear packaging/Project
We worked together with Dragon Alliance to come up with a variety of solutions for their innovative new sunglasses. These sunglasses were sport specific and focused on customization through accessory pieces included with each product.
The final direction for the packaging was elegant and simple, and even included an EVA carry case for the glasses. The package had a variety of finishes which included soft touch finish on the black, silver foil for the logo, and a gloss finish on the color blocked section. Each color represented a different environment, along with unique icons, to differentiate the kits.