From our relationship with Dragon, we were given this opportunity to create a one off, custom Athlete kit for one of the top snowboarders, Sage Kotsenburg. He had won a gold medal and they wanted to give him a special pair of goggles and sunglasses in a cool kit.
We came up with this concept around the idea of transporting actual gold. So we got a black briefcase, created a custom foam insert to hold all the products inside, and branded the outside. We included a replica gold brick to really sell the idea and custom designed a miniature snowboard plaque with Sage's name on it.