April 10, 2018

7 Main Types of Packaging to Consider for Your Product

7 Main types of packaging to consider for your product

Finding the right types of packaging is a challenge for any business.

You have to consider cost-effectiveness, quality, and ease of use. Many times, these factors contradict one another!

Luckily, there are some unique custom packaging options that may hit the right note for your business.

Keep reading to find out about why you want to consider changing your packaging and what some new packaging options might be.

Why does packaging matter?

In short, the packaging is important because it is the first thing that a customer sees before they see your product.

When a person opens up a new product, they are going to look at the packaging for at least a few seconds. Although not all people spend time looking at the packaging, it is still something that the mind notices.

Packaging makes customers feel like they are valued when it is nice and undervalued when it is trashy. Even the color of the packaging will impact decisions about how good your product may be!

Psychology does play a role in how a person thinks about something they buy based on first impressions of the packaging. You want to find the perfect packaging for your products in order to ensure that your customers are happy and that you have made a good imprint their brain.

Sensual Sensations in Marketing

Although your packaging is a literal tool to get your product from point A to point B, it is much more than that as well. People want to experience your product and it starts with the packaging.

When someone opens a new product, they want to feel like the company knows them and wants them to know more about the brand. It drives a connection that makes customers want more and more.

Your packaging choices are crucial for positive marketing because of the small details that tell a person if they made a good choice or a bad choice.

Creative types of packaging

For the foreseeable future, businesses will definitely still have the classic types of packaging, such as folding cartons, boxes, or thermoform.

Standing out from the crowd never meant using the same as everyone else, however, so being creative and unique is a great strategy for businesses that are looking to make an impression.

Plenty of businesses are starting to take this by storm and really hone in on what the right solution for them actually is.

Use the classic packaging in a new way! For example, you can always add more to the packaging to make it stand out rather than just keep the plain white box or the clear plastic bag.

Remember that data drives business, so you need to research your customer base to see what type of marketing they prefer. Your marketing strategy should impact the type of packaging you choose for products.

Here are some tips to be creative in your packaging decisions:

  • Use all of the space in the packaging material provided. This shows you care about the environment, but also requires less material for you to buy.
  • Make use of color, pattern, or photos on your packaging to appeal to others.
  • Don't use too much of a good thing! Simplicity may be a good option for your brand.
  • Choose packaging that makes the product look good.
  • Make a memory. Choose something that is funny or bold to hold someone's attention after they open your packaging.
  • Be modern and special. Choose new ideas that make the customer feel like one in a million.
  • Engage the senses by using texture throughout your packaging materials.
  • Try to make the product look as cool as the packaging! Don't let any part of the experience be underwhelming for the customer.
  • Make it look fancy! You can make it look nice without spending a lot of extra money on packaging if you are creative in the implementation.
  • Consider using long-standing trends in your marketing to help enhance the packaging of your products.

Eco-Friendly Packaging: A Good or bad idea?

Plenty of businesses are now looking at eco-friendly packaging options with good reason. A lot of consumers are more interested in saving the environment and thankfully, many businesses are trying to give in to this interest.

Eco-friendly packaging is not the right choice for all businesses, but it can be lucrative for some.

If you are selling something that cannot be transported or contained within an eco-friendly package, this is clearly not the way you should go.

However, if you have a product that you believe would look good in this type of packaging and would also compliment your brand in a new way, eco-friendly is a great idea. There are ways to do it wrong though, so make sure that if you are going sustainable, you do it correctly.

When Eco-Friendly or Sustainable Packaging Doesn't Work

Plenty of products that are necessary and widely used come in packaging that hurts our world. For this reason, focusing on packaging and making it better is a wise and hopeful choice that businesses can make for themselves.

Some packaging options that are sustainable are actually not as good as you may think.

For example, mixed materials do not recycle well and are not valuable. When you sell products in sustainable packaging, but in miniature individualized versions, it can still make a negative impact in the world.

Be smart in your implementation of these ideas in order to ensure you are not doing more harm than good.

Find the best option for your business

As you can see, there are many types of packaging that you have to consider before being able to choose just one. In fact, there are different types of materials that you have to pick between also! The choices are endless.

To ensure that you are making the best choice, do some research to find out what your customers like and what would be the best fit for your brand image.

This will help make the packaging and the product more successful in the long run.

If you are ready to get started with packaging your products like a pro, be sure to contact us and let us help you on your journey.

Are you looking to launch your new product with packaging that meets all of these goals? If so, then Jansy Packaging is ready to hear from you. Our team has worked with Starbucks, Victoria's Secret, LG, Oakley, QVC, and many other companies to design, develop, and produce packaging that made an impression on their customers.

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