The challenge was to create a fragrance and gift set with ancillaries in a very quick timeline. We needed to avoid custom tooling, and yet create a well branded unique aesthetic for the collection. The fragrance needed to make sense for the brand, give a nod to the fragrance made in 2006, but also have a fresh and modern feel for the competitive market space.
The customer provided us with mood boards, images of Badgley Mischka’s other collections, fabric swatches, runway looks and pieces of jewelry to understand the positioning to deliberately set ourselves apart. Using inspiration given, our designer, came up with some renderings to present to the client. Once we decided on a primary component, the fragrance label designs began. It was important for us to understand what could be made quickly, so when coming up with ancillary designs, we customized the decoration with a gold foil flower pattern and tied it in with the label design. In production, we used PMS chips and the juice color when color matching the primary and secondary packaging.