‘FOR HIMS’ is a very simple/clean, approachable personal/sexual wellness brand but with bold, direct messaging. So the fragrance packaging needed to resonate with their brand aesthetic & voice. They were looking for a custom solution for both the glass bottle and some way to make the cap more unique but still simple.
We designed & engineered the custom bottle, collar and cap and went through the standard development challenges. The bottle mold required multiple adjustments to achieve the right volume. Bottle required multiple spray studies to meet their exact transparent black color. Also needed multiple rounds of screening to get correct positioning of logo. The matte black pump, collar, and cap all matched and the cap was magnetic to secure to the collar.
