Leading up to the holiday season, we are busy designing gift boxes and sets for our clients. Peter Thomas Roth has been one of those clients for the last 3 years. We meet early in the year for a preliminary brainstorm session with the PTR team to figure out what products to include in the kits, the colors, design, size of the box and the style. We have a lot of fun!
After the details are ironed out, our design team gets to work on design options for the gift boxes. They typically provide 3-4 renderings of the style and materials for the PTR team to choose from. On these specific boxes, we found that acetate sleeves are more recognizable and stand out more to customers in stores like Sephora. At the end of the design and prototyping process, PTR chose three different gift boxes – the Mask Mash Up, Hungarian Thermal Therapy Duo and the Get Drenched set. These were a huge hit in Sephora and in online sales.