Project

Jim Beam Lineage

Custom Secondary Packaging

Premium whiskey packaging designed to feel high-end while staying cost-effective.

Key Metrics
40% Lower Production Cost
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The Challenge

Jim Beam released a limited batch of their specialty whiskey Lineage and partnered with Jansy to execute a cost effective, yet high end secondary package.

They wanted this package to look like the higher end wooden boxes and use their budget on more of the detail pieces like the metal inlays, metal latches, and leather top handle.

Our Solution

Through our global supply chain and our in-house design, Jansy delivered a creative solution that pushes the norm through an innovative print production technique, speciality finishes, and custom tooling to embody a unique one of a kind feeling for the brand and consumer.

We were able to execute the print and finishes in a way to mimic the real wood boxes, without sacrificing the quality feel.

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