Project
Oakley
Cross Link Packaging
A custom accessory package designed to showcase product colorways while doubling as reusable storage.
Key Metrics
Reduced reliance on single-use packaging
The Challenge
Collaboratively working with Oakley, we wanted to create something unique for this new product accessory.
It was important to show the actual product since there was a variety of color options and styles available, so in retail it would be easy for consumers to match to their glasses and particular style.
Our Solution
We went through a few rounds of development to ultimately come to a solid solution that was functional, mass producible, and represented the quality that fits with Oakley's brand.
We wanted this packaging to have a dual purpose and be reused afterwards to store the stems or other items, which would help reduce the amount of plastic waste from pure packaging.
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