Project
Ouai
2020-2026
Deodorants and EDP
Ouai is an incredibly popular brand, known for their minimal packaging look and great hair products.
Industry
Key Metrics
The EDP and deodorants came to be because of how popular the hair product scents were to consumers, so the product line naturally expanded.
The Challenge
To get the feel and shape for the EDP it required some custom engineering and prototyping. The glass also needed to have a thick sham which required some testing and validation to make sure we could achieve the look, while still being able to mass produce.
They wanted an oval shaped deodorant and we went through a few shape iterations before getting to the final one, which still required some modifications.
Our Solution
For the EDP, we were able to achieve the thick sham in the bottle so it had a nice weighty, premium feel. The cap has magnets in it that snap onto the top collar on the bottle around the pump for a satisfying close. For a minimal looking packaging, it required some clever engineering to hide all the components needed for the cap and collar
For the deodorants themodification we implemented were very technical and helped during the fillingprocess.
