2018-09-13

A Guide to Beautiful Cosmetic Packaging Design

When you're creating a cosmetic product that you want your customers to love, you take the time and the care to make sure every aspect of the product is perfect. All of that hard work will only pay off if you can actually entice customers to pick up the product in the first place.

A customer's experience with a product doesn't start after she buys it. It starts with the way the product is packaged. Beautiful, well designed, and thoughtful cosmetics packaging plays a significant role in the success of any product. Even if you know you've created a high-quality product, your customers need to be excited about it. If the packaging doesn't inspire them to pick it up off the shelf or order it from your website, you'll never achieve the sales numbers you want.

Below, we're sharing tips on creating beautiful cosmetic packaging design. Read on for more.

1. Go Custom

If you really want to stand out amongst other products on the shelves, you need to create something that no other company has. Packaging your product in a custom box is a smart way to ensure that customers stop and notice it. A plain, simple box has been done too many times before.

If you do decide to go with custom packaging, there is a lot to consider. You want it to be unique, but you don't want to create something that will be cumbersome for the consumer. Working with a premier packaging company to create custom packaging could help you get inspired and find the right design for whatever your cosmetics product is.

2. Consider the Photo

The way people share and recommend products has changed. While word of mouth is still powerful, social media has become the go-to platform for touting new products. Cosmetic enthusiasts share posts about their favorite new products, and even casual users will post pictures to share recommendations with friends.

With that in mind, you want your product packaging to have those visual elements that will stand out. That could mean a bold color, interesting label, or even a creative name. The more traction your product gets on social media, the more sales you can expect to see.

3. Be Consistent

Your cosmetics packaging is one of the most important ways you can communicate with your customers about your overall brand. You want your package to represent your company's personality and speak to your target customer.

If your brand personality is to be cool and hip and speaks to consumers who prioritize those values, your packaging will look a certain way. If your brand personality is to be elegant and upscale, your packaging will be completely different.

Whatever you determine to be your brand personality, be consistent in communicating that message throughout your line of products.

Ready to Create Beautiful Cosmetic Packaging Design?

If your current cosmetic packaging design is more function than it is form, now is the perfect time to rethink your strategy. With product packaging that stands out, you have an opportunity to engage more customers and grow your product sales.

For more information on updating your product packaging, please contact us at any time.